Meet the owner
Independently owned and operatedAndre Whitlock, neighbor first.
Homestretch Brookside is independently owned and operated by Andre through his company, Whitlock Strength LLC. He coaches the Saturday Bring-a-Friend class himself and answers his own email.
In his words
"I spent eleven years telling teenagers that strong is a habit, not a look. I wanted a gym that tells grown-ups the same thing."
Andre Whitlock · owner and head coach
How a track coach ended up with a gym
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2009
First whistle
Starts coaching high school track and cross country across town. Eleven seasons, a lot of early buses.
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2020
The garage group
Coaches parents of his athletes in a neighbor's garage on Saturday mornings. Twelve people, one rower, a waitlist.
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2022
Signs with Homestretch
Picks a franchise for the programming and coach training, so he can spend his time on people, not spreadsheets.
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2023
Doors open in Brookside
Opens on Linden Row in March with four coaches and a 5:30 AM class that three people booked.
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2026
Today
Six on staff, 46 classes a week and six Prime 55+ classes because the regulars asked.
The franchise question
Why a franchise, and not my own brand?
"I am a good coach. I am not a programming department, an app company and a coach-certification school. Homestretch Fitness is all three, and the rules let me run the studio like a local business: I hire, I set the timetable and the prices, and I answer for every billing decision. If something goes wrong here, it is on me, not a call center."
What I get from Homestretch
- Class programming, written by a national team and refreshed every four weeks
- Coach certification and ongoing training
- The Homestretch app for booking and logging
- The free-week offer and brand-wide standards for safety and cleaning
What I decide in Brookside
- Hiring and paying every coach you meet here
- The timetable, built around Brookside's mornings and school runs
- Prices, local offers and every billing decision
- The studio itself, the partners next door and the Saturday Park Session
How the studio runs
Four house rules
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01
Coach every rep
Small classes, eyes on everyone. If a coach cannot see you, the class is too big.
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02
Prices you can read
Every fee on one page. No 'call for pricing', no 'today only'.
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03
Know every name
By your second class, someone at the desk should say hello without checking a screen.
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04
Easy to leave
Thirty days' notice, no phone call, no fee. People come back to places that let them go.
Something not right? Tell the owner.
Billing, refunds, a coach, the music: it all comes to Andre. He reads every email to brookside@homestretch.example and replies within two business days.
Free week · Brookside
Come say hi. First week's free.
Seven days of unlimited classes, Foundations included. Book online in five short steps, or call the desk and Sam will set it up.
First-time visitors 16+. Free week must start by December 31, 2026. No card needed to book, nothing renews.