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Healthcare buyers don't share a website pattern: a solo specialist, a multi-location urgent-care, and a hospital system all need fundamentally different conversion architectures. These archetypes cover the patient-acquisition shapes we ship most often.
Solo specialist practice
Lakeshore Cardiology
Specialist credibility, patient warmth
Single-physician specialty practice (e.g. cardiology, dermatology) competing on credentials + outcomes.
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Multi-location urgent care
Express Care Group
In, out, no surprises
Multi-location urgent care competing on speed + price transparency.
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Concierge primary care
Atrium Health Society
Primary care, reimagined
Membership/DPC practice for busy professionals: relationship-led, premium aesthetic.
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Mental health practice
Aurora Mind Health
Therapy that fits your life
Therapy + psychiatry group: telehealth-heavy, fit-quiz onboarding, modality-aware, insurance + sliding-scale aware.
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Telehealth therapy platform
Sanctum Therapy
Therapy in your pocket
Multi-state telehealth therapy platform: large network, app-based, insurance-first ($0 copay potential), 24-hour matching.
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Movement + recovery clinic
Stride Movement Clinic
Move better. Stay better.
Multi-disciplinary movement practice: physiotherapy, chiropractic, RMT, athletic therapy, pelvic health. Cinematic athletic-recovery aesthetic, performance-led voice.
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Dental practice
Polished Dental Co
Modern dentistry, done well.
Boutique editorial dental brand: cream + ink-black with mint and peach color-blocking, transparent pricing, four GTA locations from cleanings to cosmetic.
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Pediatric practice
Sunside Pediatrics
Care for the next twenty years
Pediatric practice: warm daylight minimal, playful but credible, designed to reassure parents from newborn through teen. Visit-prep quiz with a 911/nurse-line gate.
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Medical spa + aesthetics
Studio Lumière
Clinical results, salon ease
Med spa / aesthetics: luxury aesthetic, results-driven, clinically supervised treatments.
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Physical therapy + rehab
Pivot Physical Therapy
Get back to your sport
Outpatient physical therapy + sports rehab: performance-led, condition-specific programming.
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Hospital + multi-specialty system
Riverbank Health
Every specialty, one health system
Multi-hospital + multi-specialty system: institutional credibility, service-line + facility-led.
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Veterinary clinic
Cedar Hollow Veterinary
Good medicine for the ones who greet you at the door
Neighbourhood companion-animal clinic: modern-warm minimal, published fees, wellness-plan math, and an appointment scheduler with an emergency gate.
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Optometry clinic + dispensary
Sightline Optometry
Eye care, measured properly
Independent optometry clinic + eyewear dispensary: optical-minimal design, published fees, honest lens pricing, a dry-eye clinic, and an exam scheduler with an eye-emergency gate.
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Dermatology clinic
Aster Dermatology
Skin health, taken seriously
Physician-led medical + cosmetic dermatology clinic: clinical-serene editorial design, plain-language condition guides, a skin-cancer screening centerpiece, published self-pay + cosmetic prices, and an appointment wizard with a changing-mole priority track.
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Assisted living and memory care residence
Hazelbrook House
A home for the next chapter.
Family-run assisted living with a secured memory care neighbourhood, respite stays and independent suites. Published price ranges with the arithmetic shown, drawn floor plans, and a plan-a-visit wizard for adult children deciding for a parent.
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Fertility clinic
Wrenfield Fertility
Fertility care that feels personal.
Fertility clinic for IVF, IUI, egg freezing, donor programs, LGBTQ+ family building and cancer preservation. Teaches how to read success rates instead of quoting any, publishes cost ranges with a budget planner, and opens with a gentle 5-step intake.
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Chiropractic clinic
Cairn Chiropractic
Careful chiropractic that starts with why.
Three-chiropractor clinic with no cure claims: every condition page says when it refers out, neck adjustments are optional, the first visit and its price are spelled out, and the booking wizard handles auto-injury (PIP) visits.
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Family medicine / primary care practice
Larkfield Family Medicine
Your family's doctors, close to home.
Independent two-clinic primary care practice with video visits: physicals, sick visits, chronic care, women's health, family care and screenings (with a what-am-I-due-for checklist), providers marked as accepting new patients, plain insurance and self-pay prices, and a booking wizard with an emergency stop for chest pain or trouble breathing.
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Orthodontic practice
Brightwell Orthodontics
Straighter teeth, planned together.
Bright, upbeat orthodontist for kids, teens and adults: braces, clear aligners, early treatment, retainers and surgical cases, typical price and time ranges with a monthly-plan estimator, an illustrated how-our-smile-gallery-works page (no stock results), and a free-consult wizard parents can fill in for a child.
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Plastic and cosmetic surgery practice
Merrow Plastic Surgery
Thoughtful surgery. Honest answers.
Surgeon-led practice in Denver: seven procedure pages with what each can and cannot do, week-by-week recovery and plain-word risks, from-prices, an illustrated gallery explainer (no stock results), a financing calculator, virtual consults and a consult wizard with a not-medical-advice health step.
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Outpatient psychiatry practice
Linnet Psychiatry
Psychiatric care that takes the time to listen.
Four-prescriber Richmond practice, in person or by video: medication management, ADHD evaluations, depression and anxiety, bipolar disorder, child and adolescent care and telepsychiatry; 988 and 911 on every page; medication framed as one possible part of a plan; plain insurance and self-pay fees; and a 5-step intake that branches for a child, a teen or another adult.
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OB/GYN practice
Hollin Women's Health
Your OB/GYN in Richmond, for every chapter.
Two-office Richmond OB/GYN practice delivering at a partner hospital: prenatal care, annual exams, birth control, menopause care, minimally invasive surgery and ultrasound; clinicians with accepting-new-patients badges; a plain insurance cost helper; emergency notes wherever symptoms come up; and a 5-step booking that pre-fills from service and provider pages.
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Non-medical home care agency
Hollyhock Home Care
Help at home for the parent you love.
Madison home care agency written for adult children arranging care: personal, companion, dementia, post-hospital, 24-hour and respite care with hourly ranges and minimum visit lengths on every page, what caregivers don't do, caregiver screening in plain terms, a weekly cost estimator, a ZIP coverage check and a 5-step care intake.
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Pediatric dental practice
Kite Hill Pediatric Dentistry
A kids' dentist parents can relax about.
Parent-first pediatric dentist for the first tooth to 18: first visits, cleanings, sealants and fluoride, cavity care, a sedation comfort ladder with plain safety notes, special needs dentistry; insurance cards, a sample estimate and a membership plan; a working site search; and a 5-step booking with an urgent-injury notice.
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Medical weight loss clinic
Evenkeel Metabolic Health
Steady, medical weight care. Without judgment.
Two-clinic Raleigh-area medical weight practice: GLP-1 medications described generally with clinician-decided eligibility and plain side effects, physician-supervised plans, nutrition coaching, body composition testing, maintenance and lab work; three month-to-month programs with medication priced separately; no before/after or pounds-lost claims; and a 5-step consult request with a rather-not-share option.
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Cosmetic dentistry studio
Arcline Smile Studio
A brighter smile, designed around your face.
Two-dentist Vancouver cosmetic studio: veneers (stated as permanent), whitening, smile makeovers, bonding, Invisalign and crowns, each with how long it lasts, visits, reversibility and a CAD range; a trial smile before anything permanent; an illustrated smile-gallery explainer (no stock results); financing estimator; and a 5-step consult booking with tooth-shade progress tabs.
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Orthopedic and sports medicine practice
Fulcrum Orthopedics & Sports Medicine
Get a clear answer. Then get back to it.
Three-clinic Boise-area orthopedic practice with a light, athletic look: knee and ACL, shoulder, hip replacement, sports injuries, fractures, joint injections and concussion care, each showing options with and without surgery side by side and recovery as ranges; a clickable body map, a drawn X-ray explainer, ortho urgent care, and a 5-step booking with an emergency stop.
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LASIK and refractive eye surgery center
Ridgeline Eye & Laser
Clear answers first. Clearer vision, if it fits.
A refractive surgery and ophthalmology practice for LASIK, PRK, SMILE and ICL, cataract surgery, lens exchange, glaucoma and dry eye, with risks stated plainly, prices as ranges per eye, a candidacy self-check that never says yes, and a 5-step screening request.
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Dental implant and full-mouth reconstruction center
Fairhold Implant & Reconstruction Center
Dental implants and full-mouth reconstruction, planned with care.
An implant and reconstruction center with a prosthodontist, periodontist, oral surgeon and in-house lab: single implants, All-on-4, implant dentures, full-mouth reconstruction, bone grafting and crowns, with risks stated plainly, candidacy decided by CT scan, example prices per tooth or arch and a 5-step consultation request.
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Addiction treatment and recovery center
Alpenglow Recovery Center
Recovery, close to home.
An outpatient-first recovery center with medical detox, a small residential house, IOP, medication for addiction treatment, dual-diagnosis care and a family program, with 988, 911 and Poison Help on every page, plain privacy rules, an insurance checker and a 5-step confidential intake.
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Functional and integrative medicine clinic
Sorrel Integrative Medicine
Physician-led functional and integrative medicine in Chattanooga.
A physician-led functional and integrative medicine clinic that works alongside primary care: seven program pages, an annotated sample lab panel, a 90-day care timeline, plain membership and lab prices (out of network, superbills) and a 5-step discovery-call request.
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Men's health and testosterone clinic
Baseline Men's Health
Labs first. Then a plan.
A men's health clinic for TRT, ED care, lab testing, weight management and hair loss, built around labs and a licensed clinician: candidacy gates, plain risks and monitoring, price ranges with what is included, privacy spelled out and a 5-step labs-and-consult booking.
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Every sample is a fictional brand we designed and built end-to-end — browse them like a real customer would, cart to checkout, booking to confirmation.
None of these are themes — each was designed for its brand. Yours will be too: strategy, design, build, and the marketing engine behind it.