GEO & AI Search
Generative Engine Optimization. Get found in ChatGPT, Perplexity & Google AI.
More and more people ask AI tools for answers. When AI search answers a question, it often links to sources. GEO is the work of making your business easy for AI-powered search to find, trust, and cite. It starts with solid SEO, because Google says normal SEO best practices apply to its AI features.
What we deliver
Everything you need to win.
AI Readiness Audit
We look at your whole online presence through the lens of AI search. We check crawler access, indexing, content clarity, trust signals, structured data, and what AI tools say about you today, then list what to fix first.
Structured Data Implementation
We add accurate schema markup where it fits, such as organization, local business, product, and FAQ. Google says no special schema is needed for its AI features, so we treat schema as good SEO: it can earn rich results and helps search engines read your key facts.
Citation-Worthy Content Creation
We write and restructure content to be useful and easy to quote. Our approach is answer first: a clear answer up top, then the details, with sources for any facts and a named author. That is our house style, not a rule any engine publishes.
Entity & Authority Building
We establish your brand as a recognized entity across the knowledge graph. This includes building consistent NAP data, securing authoritative mentions, creating and claiming knowledge panels, and ensuring AI models associate your brand with expertise.
FAQ & Definition Optimization
We identify the exact questions your audience asks AI assistants and create definitive answers. Each FAQ pair is structured with schema markup and formatted to be the single best source an AI model can cite for that specific query.
Source Establishment Strategy
We position your brand as a primary source through digital PR, expert commentary placements, original research publication, and strategic content partnerships. When AI models cross-reference sources, your brand appears across multiple trusted publications.
Understanding GEO
What is Generative Engine Optimization?
Traditional search shows a list of links. AI search writes one answer and often links to a few sources. Generative Engine Optimization is the work of making your content a source AI tools can find, trust, and quote. It builds on normal SEO: crawlable, indexed pages, clear answers, and real trust signals.
Traditional SEO
Optimizes for ranking positions on a search results page. Success means appearing in the top 10 links for a query. Users click through to your site to find the answer themselves.
GEO
Optimizes for being cited inside AI-generated answers. Success means your content is the source an AI model quotes when synthesizing a response. Users see your brand name and expertise before they ever visit your site.
AEO
Answer Engine Optimization focuses specifically on featured snippets and voice search answers. It is a subset of GEO that targets direct answer boxes in traditional search results, where Google pulls a single answer from one source.
Traditional SEO vs GEO
| Dimension | Traditional SEO | GEO |
|---|---|---|
| Goal | Rank on page 1 of search results | Be cited in AI-generated answers |
| Key Metric | Click-through rate & position | Citation frequency & source attribution |
| Content Format | Pages that match what people search | Clear, quotable answers backed by facts |
| Schema | Helps earn rich results | Not required for AI features (per Google); still good SEO |
| Authority Signal | Backlinks and domain rating | E-E-A-T, entity recognition, source trust |
| Timeline | Months, with no guaranteed date | Months, with no guaranteed date; answers vary run to run |
The Citation Framework
How AI engines choose their sources
No AI engine publishes its full rules for picking sources. Here is what is documented, plus the practices we use because they also make pages better for people.
E-E-A-T Signals
Google's guidance on helpful content stresses experience, expertise, authority, and trust. We make sure your pages show who wrote them, why they know the topic, and where the facts come from.
Structured Data & Schema
Google says you don't need special schema to appear in AI Overviews or AI Mode. Accurate schema that matches your page is still good SEO, and it helps search engines read facts like your name, address, and services.
Direct-Answer Formatting
Our approach, not an engine rule: we lead each section with a clear answer, then add the details. It helps readers skim and makes the answer easy to quote. There is no magic word count.
Specificity & Data
Specific, checkable facts are easier to quote than vague claims. We use real figures only when we can name the source, and we never make up numbers.
Source Authority & Trust
AI models cross-reference your content against other trusted sources. Being mentioned, linked, or cited by trusted publications in your industry gives AI tools more sources that back you up.
Page Speed & Crawlability
If crawlers can't reach your content, it can't be used. For Google's AI features, a page must be indexed and eligible for a snippet in normal Search. We check robots.txt, crawl paths, and that your content is in the HTML. A crawler visit proves access only, not indexing or citation.
Platform Strategy
Optimized for every AI search engine
Each AI platform finds and cites sources in its own way, and none publishes its full rules. We start with what each one documents.
Google AI Overviews
Google says AI Overviews and AI Mode use its normal search index. No special optimization or schema is required: a page must be indexed and eligible for a snippet, and normal SEO best practices apply.
- Indexing and snippet eligibility checks
- Clear authorship and trust signals
- Accurate structured data that matches the page
- Normal SEO best practices, done well
ChatGPT & Perplexity
ChatGPT search and Perplexity look up web pages and show sources. OpenAI says sites must allow OAI-SearchBot to be shown in ChatGPT search answers. We make sure their crawlers can reach you and that other trusted sites back you up.
- Authoritative citation building across trusted domains
- Specific facts with named sources
- Source linking and cross-reference optimization
- Content structuring for retrieval-augmented generation
Industry-Specific AI Tools
Vertical AI tools — from healthcare assistants to legal research platforms — draw from specialized indexes. We ensure your content meets the unique trust and formatting requirements of AI tools in your specific industry.
- Vertical search tool optimization and data feed management
- Review aggregator and comparison engine positioning
- Industry-specific schema and credential markup
- Niche authority signals tailored to your vertical
Get your free proposal
See how your business shows up in AI search today and what to fix first. Your proposal arrives within one business day.
Get Free ProposalGEO & AI Search questions, answered straight
GEO is the practice of optimizing your digital content so that AI-powered search engines — including Google AI Overviews, ChatGPT, Perplexity, and others — cite your brand as a source in their generated answers. It builds on solid SEO: crawlable, indexed pages, clear answers, real trust signals, and consistent business details across the web.
Traditional SEO optimizes for ranking positions in a list of links. GEO optimizes for being cited inside AI-generated answers. They share foundational elements like quality content and technical performance, and Google says normal SEO best practices apply to its AI features. GEO adds work like checking AI crawler access, tracking what AI tools say about you and which pages they cite, and earning mentions on the sites they draw from. The most effective strategy uses both together.
No agency can guarantee AI citations — just as no legitimate agency guarantees specific Google rankings. What we can do is fix what blocks you, make your pages clear and trustworthy, and track the results honestly. Results depend on your industry, competition, and existing content foundation.
No one can promise a date. GEO works on the same kind of timeline as SEO: months, not weeks. AI answers also change by day and session, so we track a fixed set of prompts on a set schedule and judge the trend, not one answer.
Strong SEO already does much of the work, since Google says normal SEO best practices apply to its AI features. GEO adds the parts SEO often skips: checking AI crawler access, tracking what AI tools say about you and which pages they cite, and earning mentions on the sites they draw from. If people in your market ask AI tools for advice, it's worth doing.
GEO delivers the highest impact for businesses where buyers research before purchasing: B2B services, digital agencies, healthcare providers, legal firms, financial services, SaaS companies, and professional consultancies. Any business where potential customers ask AI assistants questions like 'What is the best...' or 'How do I choose a...' before making a decision is a good fit for GEO.