Marketplace Marketing Agency Turn searches into buyers, sellers & repeat orders.
We run your storefront, your ad campaigns, your SEO, your AI-search presence, and your email sequences as one connected system.
- Ad spend redirected toward sellers or shoppers depending on which side is thin this month
- Category and product pages built so browsing turns into an actual add-to-cart
- Every order and every new listing traced back to the campaign that produced it
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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Found a listing worth checking out
Searched for a specific item or category
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Listed an item or added one to cart
Became a seller or a shopper on the platform
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Checked out and came back for more
Turned into a repeat buyer or seller
One team running every channel.
- Website
- Paid Acquisition
- SEO & Content
- AI Search
- Lifecycle Email
- Reviews
- one growth plan for sellers and shoppers
- 2 sides one growth plan for sellers and shoppers Inventory and demand tracked in the same dashboard, so a slow month gets diagnosed as a supply problem or a traffic problem, not guessed at.
- setup cost, month to month
- $0 setup cost, month to month Nothing to pay before your listings, ads, or pages go live, and no annual contract locking you in.
- guarantee if it's not working
- 30-day guarantee if it's not working Not seeing it work in the first month means that month's on us, not you.
These figures describe how we operate, not a forecast of your results — your actual numbers and plan arrive inside a free proposal.
Where Liquidity Breaks Down
Why a marketplace runs out of steam before it reaches liquidity.
A marketplace has two customers, not one — sellers with inventory to move and buyers looking to buy it.
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New sellers list, then nothing sells
A shopper won't buy from a category with ten sparse listings, and a seller won't bother restocking a shop nobody's buying from.
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Every quarter, ad costs eat more of the margin
Google Shopping and search ads cost more per click every season, and a marketplace pays twice.
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Shoppers add to cart, then abandon at checkout
Without item photos that show real condition, a return policy spelled out up front, and a clear buyer-protection guarantee, a first-time shopper doesn't trust that what arrives will match the listing.
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You win the sale once, then lose them to a bigger platform
A buyer who orders once and never comes back is the norm unless something nudges them otherwise.
Your growth engine
More sellers, shoppers & repeat orders, from five channels working off the same numbers.
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Website & CRO
Turns browsing into checkout
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Paid Acquisition
Stocks the catalog, drives the cart
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SEO & Content
Category & product pages
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AI Search (GEO)
Surfaced in AI shopping answers
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Lifecycle Email
Turns one order into several
More sellers stocked, more shoppers checking out
Paid Acquisition (PPC)
Paid acquisition for goods marketplaces. Know exactly which side needs the ad budget this month.
We split ad spend between Google Shopping and search campaigns that recruit sellers into thin categories, and campaigns that put ready-to-buy shoppers in front of a stocked catalog.
- Shopping and search keywords aimed at people ready to check out, not just browse
- Separate landing pages for sellers with inventory and shoppers ready to buy, each with its own next step
- Every order and every new listing tied back to the exact campaign and keyword that produced it
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GearVault
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RideAgain Market
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Organic & Category Visibility
Organic visibility for goods marketplaces. Rank the category pages that get an item found before checkout.
A shopper decides where to buy the same way they'd research any purchase — checking search results, comparison pages, and increasingly an AI chat before ever landing on your site.
- Rankings for the category and “best place to buy” searches shoppers run before checkout
- Buying-guide and condition and authenticity content that answers a shopper's hesitation before they click buy
- Every product listing indexed and structured so it can show up in Google Shopping, not just web search
High-Intent Visibility
The searches that decide where someone buys, not just browses.
A shopper researches a purchase before committing to it, and a seller researches a marketplace before listing on it — both on Google and inside AI assistants.
Ranking on Google and Bing
Terms with real buying and selling intent — the exact phrases we target across your pages, ads, and listings.
- buy used [category] online
- best marketplace to sell [category]
- sell my [category] online fast
- peer-to-peer marketplace for [category]
- buy and sell [category] near me
- [competitor] alternative
- best resale marketplace 2026
- marketplace buyer protection reviews
- how much is my [category] worth
- rent [category] instead of buying
- best app to sell used [category]
- trade-in vs sell [category] online
Google Search · Bing Search
What AI assistants recommend
Shoppers now ask AI chatbots where to buy something before they ever open a search engine — we work to make sure your marketplace is the answer they get.
- “What's the best marketplace to sell used [category]?”
- “Recommend a trustworthy platform to buy [category] online.”
- “What are the best alternatives to [competitor]?”
- “Which marketplace has the best selection of [category]?”
- “What's the easiest app to sell [category] to another buyer?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
This is a starting sample — your actual keyword and prompt list gets built around your specific categories, competitors, and the terms your shoppers actually type. Both rankings and AI visibility build gradually, and grow faster as your catalog of listings grows.
Lifecycle Email
Lifecycle email for goods marketplaces. Turn a first order into a habit.
A buyer or seller who's already transacted once is far cheaper to keep than a brand-new one is to acquire.
- Seller onboarding that gets a first listing live within days, not weeks
- Cart-abandonment and first-order nudges aimed at brand-new shoppers
- Restock alerts and win-back email that turn a one-time order into a repeat one
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Your listing just went live
It's visible in search and category pages now — here's how to speed up your first sale.
Onboarding -
One thing's missing before you can sell
Add a return policy and your first three photos to start showing up in buyer results.
Activation -
Back in stock: items like your last order
A few sellers just listed new inventory in the categories you've bought from before.
Repeat
Proof, not promises
Track every listing, order, and repeat sale.
One dashboard follows both sides of your marketplace.
Sellers & Buyers Both sides of your catalog, in one view
Every new account gets tagged the moment it signs up — seller or buyer — and routed into your product or CRM from there.
Signups sorted the moment they land
See whether a new account is a seller with inventory or a shopper ready to browse, and exactly which campaign or search term brought them in.
Flows straight into your CRM
New seller and buyer accounts land in your product and CRM automatically, so onboarding emails start the second someone signs up, not a day later.
Cost & Value by Side What each side actually costs, and what it's worth
Every seller and buyer who becomes active gets traced back to the exact campaign that brought them in.
Real cost, split by side
Ad spend, signups, and active accounts tracked apart for sellers and buyers, so you know precisely what it costs to land each one.
Value by channel and side
See which channels bring sellers who keep listing and buyers who keep ordering, not accounts that sign up once and disappear.
Activation & Stock Levels Where a signup turns into an actual sale
The gap between signing up and completing a first order is where most marketplace growth quietly dies.
Activation, step by step
See how many sellers publish a first listing and how many buyers complete a first order, and exactly where each group drops off before getting there.
Stock depth by category
See listings and demand side by side inside each category, so a thin shelf gets caught before it starts costing you traffic.
Reviews & Trust What makes a stranger's listing feel safe to buy from
A shopper deciding whether to trust an unfamiliar seller, and an AI assistant deciding whether to recommend your marketplace, both lean on the same signal: real reviews.
Requests sent at the right moment
A review request goes out right after delivery confirms, catching sellers and buyers while the transaction is still top of mind.
Every rating in one inbox
Reviews from your marketplace and any outside listing sites you use land in one place, so a bad one gets a fast response before it costs you the next sale.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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FieldOps Pro
Run your service business in one place · SaaS
Open the live demo → -
Relay Studio
Where teams ship faster · SaaS
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Vault Security
Enterprise-grade security, SOC 2 ready · SaaS
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Trellis Agents
Run AI agents in production · SaaS
Open the live demo → -
Cornerstone Capital
Fiduciary planning across generations · Finance
Open the live demo → -
Crescent Loans
Funded in 24 hours · Finance
Open the live demo →
Straight answers
Marketing for marketplaces, without the mystery
Budget varies with how many categories you're stocking and how far the marketplace is from real liquidity, but most sellers and shoppers on our marketplace clients see a few thousand dollars a month spread across the site, ads, SEO, and email — on top of whatever you put behind ad spend. For Google Ads, we charge 10% of the monthly budget you set, with a $600 floor, and we never mark up what you actually spend with Google — every dollar of your ad budget goes to Google, not to us. SEO work runs $50 per page per month, with a 10-page minimum to start. If you need a custom site or storefront rebuild, that's a one-time project priced in eight packages between $1,500 and $20,000+ (see /websites for what's in each). There's no setup fee, and a free proposal with your exact numbers lands within one business day.
If you're still fighting chicken-and-egg between sellers and shoppers, your cost to acquire either side keeps rising, or people buy once and never check the marketplace again, that's usually a sign an agency built around two-sided platforms is worth the spend. We take the site, the ad campaigns, the SEO, and the lifecycle email off your plate so your team can stay heads-down on sourcing inventory and vetting sellers. If growth is already healthy on its own, you're probably fine without us for now.
It's the team running growth for your inventory side and your shopper side at the same time, not just chasing top-of-funnel clicks. We build the storefront and checkout flow, run ad campaigns toward whichever side is short on volume, win the category and “best place to buy” searches your future shoppers are already typing, and set up the email sequences that get a seller restocking and a buyer reordering — one team handling supply and demand together.
We check where your marketplace is actually running thin. If categories are sparse or listings are stale, early budget goes into recruiting sellers — a nearly empty catalog won't hold a shopper's attention no matter how much traffic you buy. If inventory is solid but orders are slow, budget shifts toward shoppers instead. We track signups and completed listings separately by side, so the call is based on what's happening in your catalog, not a hunch.
Ask whether they'll build separate campaigns, pages, and tracking for your seller side and your shopper side, or just run one blended traffic plan and hope it sorts itself out. Ask specifically how they'd get your thinnest category stocked, and whether they can show cost per acquisition and lifetime value split by side. Then check who keeps the keys — your storefront, ad accounts, and customer data should sit in accounts you own, not the agency's.
Paid campaigns can start putting new listings and orders in front of shoppers within a few weeks of launch. Category-page and comparison rankings are slower — plan on 3 to 6 months before they take hold — but they keep compounding as your catalog grows, since every new listing is another page that can rank. Lifecycle email starts moving repeat-order rates almost immediately, so you're not waiting on SEO alone to see traction.
Most agencies pitch one channel and call it a growth plan. We run the site, the paid campaigns, the SEO, AI-search visibility, and the email sequences as one system, with your seller-side and shopper-side numbers kept separate the whole way through, so you can see which side is stalling instead of one blended number hiding it. Our prices are posted, not quoted. There's no annual contract, just month-to-month with a 30-day window to walk away if it's not working, and your storefront, ad accounts, analytics, and customer list stay in accounts with your name on them from the first day.
Yes, and for a young marketplace it's usually the right place to start — a catalog with ten items in a category won't convert traffic no matter how good the ads are. We run seller-recruitment campaigns, build landing pages aimed at people with inventory to list, and set onboarding email around getting a first listing published and a seller profile filled out, with goals tied to listings published rather than raw signups.
We do track them separately. Every new account gets tagged as a seller or a shopper the moment it signs up, which lets us pull a real cost-to-acquire number for each side and track what a typical buyer or seller is actually worth once they're placing repeat orders. That's the number that tells you whether the next dollar should go toward stocking the shelves or driving more foot traffic to them.
You do — your company's name is on the accounts, not ours. That covers the storefront, brand assets, ad accounts, analytics, and every buyer and seller record. We work month-to-month, so if you ever move on, everything stays exactly where it already lives, under your login.
Yes. Whatever you're already running — Stripe Connect or another payment processor for seller payouts, your CRM, your product analytics, your shipping or fulfillment tool — we plug into it rather than asking you to switch. Signups, listings, and orders keep flowing into the systems you already have, so you can trace a sale back to the exact ad or search term that produced it.
Most storefronts and landing pages we build go live in roughly 2 to 4 weeks. What speeds it up or slows it down is how quickly we get real product photos, your category list, and your sign-off on each round — we'll map out a specific timeline before any work starts.
Free Proposal
Let's get your catalog and your customers growing together.
Tell us what you're buying and selling, and which side of the marketplace feels thin right now — we'll map out the exact pages, campaigns, and emails to fix it, with real pricing attached.
- A plan scoped against pricing that's already public
- A free look at exactly where shoppers drop off before checkout
- A real person gets back to you within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us what you're selling, what's moving slow, and which side — sellers or shoppers — feels thin right now. We'll turn that into a scoped plan with real numbers attached, plus a free look at where your site and funnel are leaking. No pressure, no obligation.