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New-car dealers, specialty restoration shops, and independent repair garages all live online. Three archetypes: inventory-search, premium-niche, and trust-and-speed.
New-car dealership
Atlantic Motors
Drive in, drive home
New-car dealership selling two fictional brands plus used cars: searchable inventory with the doc fee and taxes stated on every price, example payments on approved credit, a 5-step trade-in estimate and a 5-step service booking.
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Specialty / classic / EV-only
Ferrobello Motors
Provenance, restored
Specialty/classic dealer. Premium niche, story-first.
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Independent repair shop
Ridgepoint Auto Service
Honest repairs, fixed right
Independent repair shop. Trust + speed + transparent pricing.
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24/7 towing & recovery
Fairhook Towing & Recovery
The price before the hook
Anti-predatory towing company. Entire rate card published: hook-up, per-mile, storage, after-hours, with honest ETAs and a quote-then-dispatch tool.
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Auto detailing and ceramic coating studio
Obsidian Detail Co.
Detailing you can measure.
Studio and mobile detailer selling measurable results: gloss readings, paint correction stages and coating warranties, with a build-your-detail configurator that prices size, package and add-ons live.
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Independent collision repair and auto body shop
Tamarack Collision Care
Collision repair, explained at every step.
Lethbridge auto body shop with a calm, process-led site: collision, paint, frame, dent, bumper and ADAS calibration pages, a plain insurance-claims guide, rentals and towing, generic certifications, labelled illustrative repair stories, and a quote wizard with a keyboard-accessible car damage diagram.
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Express car wash with unlimited memberships
Glint Express Wash
Unlimited washes. One monthly price.
Three Michigan express-tunnel washes with a bright, membership-led look: unlimited plans with a family calculator and a per-wash price switch, single wash packages, express, ceramic, interior, self-serve and fleet pages, location pages, plain cancellation, vehicle-size and damage policies, a clickable tunnel map, and a 5-step membership sign-up that never asks for card numbers.
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Diesel and fleet truck repair shop
Crossmile Diesel & Fleet
Diesel repair for trucks that have to run.
An independent diesel and fleet repair shop at an interstate crossroads: seven service pages, example labour rates and diagnostic fees, fleet account and roadside terms in plain words, an aftertreatment diagram, a corridor service map and a 5-step quote.
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Independent tire shop
Sidewall Tire & Wheel
Tires priced by size, with every fee on the ticket.
An independent tire shop with a sidewall-code tire finder, prices by size with mounting, balancing, valve stem and disposal fees itemized, generic tire tiers (no dealer claims), seasonal changeover and storage terms, and a 5-step booking.
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Every sample is a fictional brand we designed and built end-to-end — browse them like a real customer would, cart to checkout, booking to confirmation.
None of these are themes — each was designed for its brand. Yours will be too: strategy, design, build, and the marketing engine behind it.