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Get your free proposal See transparent pricingWe help dealerships sell more cars and book more service appointments with search-first marketing that targets in-market shoppers at every stage of the buying journey.
Sample work
3 fictional automotive brands we designed and built to production standard — click through the real, multi-page sites.
Automotive
“Drive in, drive home”
New-car dealership. Inventory-led, finance + trade-in flow.
11 pages · Configurator tool · Open demo →
Automotive
“Provenance, restored”
Specialty/classic dealer. Premium niche, story-first.
9 pages · Quiz tool · Open demo →
Automotive
“Honest repairs, fixed right”
Independent repair shop. Trust + speed + transparent pricing.
9 pages · Calculator tool · Open demo →
Inventory Marketing
From the moment a car hits your lot to the day it drives off, every vehicle gets its own targeted marketing strategy — automated, optimized, and always on.
Optimize every vehicle detail page for Google search with schema markup that surfaces price, mileage, and availability directly in search results — driving qualified traffic to each listing.
Dynamic inventory ads that show real-time stock to in-market shoppers searching for the exact make, model, and trim sitting on your lot right now.
Re-engage shoppers who viewed specific vehicles with personalized display ads featuring the exact car they browsed, including current price and availability.
Pre-built campaigns for model year clearance, holiday sales events, and new arrivals — timed to match your OEM incentive calendar and market demand cycles.
Service Revenue
Fixed ops generates higher margins than sales — yet most dealerships barely market it. We build campaigns that fill your service bays, boost RO counts, and turn one-time buyers into lifetime service customers.
Google Ads campaigns targeting high-intent searches like “oil change near me,” “brake repair [city],” and “tire rotation deals” — driving bookings directly from search results.
Automated service reminders, seasonal maintenance offers, and loyalty programs that keep customers returning after every service interval.
Systematic review collection after every service visit with automated follow-ups, direct links to Google, and reputation monitoring that builds trust at scale.
Digital Showroom
We turn your dealership website into a 24/7 selling machine with immersive vehicle pages, smart lead capture, and conversion tools that work while your team sleeps.
360-degree vehicle presentations, video walkthroughs, and interactive feature highlights on every VDP that bring the showroom experience online.
AI-powered lead scoring and instant routing to the right salesperson based on vehicle interest, browsing behavior, and purchase intent signals.
Integrated trade-in estimators that capture leads and start the sales conversation before shoppers ever set foot on your lot.
Choosing An Agency
Every agency says it understands dealerships. Here's what to actually check before you sign anything.
01 · Ask to see it
Car shoppers research for weeks and then decide in days, and your lot changes every time a vehicle sells or arrives. That means generic small-business marketing doesn't translate: an agency needs to show you actual VDP pages, inventory ads, or DMS-fed campaigns they've built, not a slide with stock photos and a client logo wall. Ask for a live link, not a screenshot.
02 · Follow the money
Automotive is one of the few industries where the ad budget and the agency fee routinely get blurred together. Some shops mark up your media spend or bundle a platform fee you never see itemized, so ask exactly how much goes to Google and how much is the agency's fee, in writing, before you sign. Our fee is 10% of your monthly ad budget, minimum $600/mo, and your ad budget goes to Google in full. We don't mark it up.
03 · Match the calendar
Dealership marketing runs on a calendar most agencies outside the industry don't track: model-year clearance, OEM incentive changes, seasonal service demand. A 12-month contract signed in a slow month can lock you into a plan that no longer fits once incentives change. We run month-to-month with no long-term contracts, so you can adjust as the calendar does.
04 · Read the report
A report full of impressions and click-through rate doesn't tell you whether your service bays are full or your VDPs are converting. Before you sign, ask to see a sample report and confirm it ties back to test drives, service bookings, or cost per lead, the numbers your GM actually uses.
05 · Check who owns what
Some agencies build your campaigns inside an account they control, so if you switch agencies later you can lose your click history, your remarketing lists, and sometimes your DMS feed connection along with them. Ask who owns the ad account and the inventory feed setup before you sign. With us, your Google Ads account and your data stay yours no matter what you decide later.
Transparent Pricing
No setup fees. Month-to-month, with a 30-day guarantee: if the first 30 days don't show real work and results, that month is free. Here's what each service actually costs.
Our management fee is 10% of your monthly ad budget, with a $600/mo minimum. Your ad budget goes to Google in full; we never mark it up, so every dollar you set aside for VDP and inventory ads actually reaches shoppers. See the full breakdown at /google-ads.
$50 per page per month, with a 10-page minimum ($500/mo), covering vehicle detail pages, service pages, and location pages that need to rank for real searches like “oil change near me” or your model inventory. Details at /seo.
One-time packages from $1,500 to $20,000+, depending on how much of your showroom needs to move online, from a simple rebuild to a full inventory-integrated site with virtual walk-arounds and trade-in tools. Packages at /websites.
FAQ
Yes. We’ve managed campaigns for dealerships across domestic, import, and luxury brands including Ford, Toyota, Honda, BMW, Mercedes-Benz, Lexus, and more. Our strategies are tailored to each brand’s unique market positioning and customer base.
We integrate with all major dealer management systems including CDK, Reynolds & Reynolds, DealerSocket, and Tekion. This allows us to sync inventory data in real time, automate campaign creation for new arrivals, and track leads from click to sale.
We maximize your OEM co-op funds by building fully compliant campaigns that meet brand guidelines while driving local results. We handle the submission process and ensure you’re capturing every dollar of available co-op reimbursement.
Service department marketing is a core specialty. We build seasonal maintenance campaigns, recall targeting, customer retention programs, and service coupon strategies that consistently fill service bays and increase RO counts.
Same day. Our dynamic inventory ad system automatically creates and launches campaigns for new arrivals within hours of them hitting your DMS feed. No manual setup required — every vehicle gets its own targeted campaign the moment it’s in stock.
Google Ads management is 10% of your monthly ad budget, with a $600/mo minimum, and your ad budget itself goes to Google in full with no markup. SEO runs $50 per page per month with a 10-page minimum, so $500/mo to start. A new dealership website is a one-time cost from $1,500 to $20,000 or more, depending on what you need. There are no setup fees, and everything is month-to-month.
Look past the pitch and check four things: can they show you real VDP pages or ad campaigns they've built, not just a case study; is their pricing public instead of “call for a quote”; can you leave without a long-term contract; and do you keep ownership of your Google Ads account and DMS integration if you ever switch. An agency that passes all four is worth a conversation.
No. There are no setup fees, and every plan is month-to-month with no long-term contract. You can start, pause, or leave without a penalty.
That month is free. We guarantee real work and real results in the first 30 days. If we don't deliver on that, you don't pay for the month.
Get a custom strategy built for your dealership — from VDP optimization to service appointment ads. No commitment, no cookie-cutter plans.
No commitment required. Free strategy session.