Free tool
Agency fee comparison calculator
Line up a percentage-of-spend fee and a flat fee against the same ad budget, side by side. See our flat plan next to them.
Slide it or type it. Both fees update as you go.
We don't know what another agency has quoted you, so this starts at a placeholder. Type in the real rate from your own quote.
Same idea: swap in a real number from an actual quote for an exact comparison.
How the math works
- Percentage-of-spend: your budget times that agency's rate.
- Flat fee: the same dollar amount every month, no matter how big the budget is.
- The two fees cross where your budget times the rate equals the flat fee. Above that, the flat fee costs less.
- Neither number includes the ad spend itself. That money is paid to the ad platform, not the agency.
Assumptions
- The percentage rate and flat fee above are starting placeholders you edit, not a claim about what other agencies actually charge.
- SearchPod's number is real: the Platform plan is a flat $1,000 USD a month and does not change with your ad budget.
- Ads management at SearchPod is part of the optional Performance plan. Its fee is based on results and set in your proposal, so it is not shown here.
- Both rows assume the same ad budget. Fees paid to different agencies for different amounts of work aren't a fair comparison.
Full terms behind our plans at /pricing/terms.
Google Ads
No markup on your ad spend, ever.
Our Platform plan is a flat $1,000 USD a month ($1,350 CAD) for your website and dashboard. Ads management is in the optional Performance plan, priced on results. Your ad spend goes to Google in full. Get a free proposal built around your numbers.
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