Mid-Market Marketing Agency
Mid-Market Marketing agency. Built for companies that outgrew a freelancer and outpriced a holding-company retainer.
For companies doing $5M to $50M in revenue: senior specialists, one monthly plan with an optional performance tier, and full ownership of your Google Ads and GA4 accounts — not a black box, and not a multi-year retainer.
- A fee that never rises with ad spend
- You own every ad and analytics account
- Senior Canadian team, Google Partner, month-to-month
What we run
Built for teams managing real budgets.
Google Ads at mid-market scale
Structured account architecture for $10k–$100k+/mo budgets, run by a named senior specialist as part of the Performance plan. Every dollar of spend goes to Google in full.
SEO for a real domain
Mid-market programs targeting competitive B2B and industrial terms need service and solution pages, comparison content, and the technical fixes a growing site accumulates. Full SEO and AI search work sits in the optional Performance plan.
Websites and landing systems
Included in the $1,000 USD a month Platform plan: a marketing site that can host dozens of campaign landing pages, integrates with your CRM, and ships through a dev/staging environment instead of straight to production.
Reporting built for more than one stakeholder
Regular reporting for your marketing team plus executive summaries for the person who signs off on budget. CRM and offline conversion data feed back into Google Ads and GA4 so spend follows revenue, not just form fills.
What changes once your budget is real.
A fee that doesn't creep with spend
Our fee is not a percentage of your ad budget. Approve a bigger budget mid-quarter and the Platform plan still costs $1,000 USD a month; any Performance fee follows the terms in your proposal.
You own the accounts, not just the results
Google Ads, GA4, Google Tag Manager, your domain and your Business Profile live in accounts you own from day one. We're added as users. If you ever leave, those accounts and their history stay with you.
Senior specialists with named responsibility
Toronto and North Vancouver offices, Google Partner status, and a named senior specialist on your account — not a pool of junior staff learning on a mid-market budget.
Month-to-month, with a real guarantee
No multi-year holding-company contracts. If the first 30 days don't show real work and real results, that month is free.
How we take on a mid-market account.
01
Account and funnel audit
We review your existing Google Ads account structure, GA4 setup, CRM integration, and site, and flag what's actually limiting growth versus what's just noise in a report.
02
Build the system
Campaign architecture, landing pages, and SEO built around your actual budget and sales cycle, with tracking wired into your CRM so results tie back to closed revenue, not just clicks.
03
Report, optimize, scale
Regular optimization plus reporting built for both your marketing team and the executive who approves the budget. As spend scales, our fee stays on the terms you signed.
Built to pass procurement.
The questions your finance, IT, and ops teams ask before anything gets signed.
You own your Google Ads account.
Every campaign runs inside a Google Ads account under your billing, not ours. If we ever part ways, the account, its history, and every campaign inside it stays with you.
You own GA4, GTM, and every byte of data.
Analytics and tag management live in properties you control. We're added as users, never the account owner, so your conversion and traffic data never lives on our side of the fence.
Handoff is clean because the contract is month-to-month.
There's no multi-year lock-in to unwind. Offboarding means revoking our access — your accounts, rankings, and data stay exactly where they are.
A named senior specialist runs your account.
Toronto and North Vancouver-based specialists, not a rotating pool of junior staff. You'll always know who is making changes and why.
A documented escalation path.
If something needs attention faster than your regular check-in, you have a direct line to your account lead and a clear path to escalate above them.
Reporting on a set cadence, including executive summaries.
Regular reporting for your marketing team plus a plain-language executive summary built for whoever signs off on the budget.
CRM and offline conversion data feed the campaigns.
We connect closed-won data from HubSpot, Salesforce, or your CRM back into Google Ads and GA4, so optimization follows revenue, not just form fills.
Central and per-location reporting, when you need both.
Multiple business units, brands, or locations get a consolidated rollup and the individual detail underneath it, not one or the other.
Brand and creative route through your approval process.
Ad copy, landing pages, and creative go through whatever review and sign-off your team requires before anything goes live.
Site work ships through staging and QA.
New pages and changes go through a dev/staging environment and a review pass before they touch your live site.
Security and accessibility are built in, not bolted on.
Access to your accounts is limited to who needs it, and pages are built to meet WCAG accessibility guidelines as standard practice.
Vendor and procurement documentation on request.
Master service agreements, insurance certificates, and security questionnaires: send what your procurement process requires and we'll complete it.
Mid-market marketing FAQ.
Everything runs on one monthly retainer. The Platform plan is $1,000 USD a month: the website built to rank, hosting and care, basic SEO and AI search setup, and the SearchPod dashboard. The optional Performance plan adds full SEO and AI search, Google Ads and Meta Ads management, and content and conversion work, with a fee based on the results we bring in. Your ad budget goes to Google or Meta in full, no markup. There's $0 setup, no long-term contract, and the exact terms are in your custom proposal.
Ask about ownership first: do you keep your Google Ads account, GA4, and domain if you ever leave, or does the agency hold the keys? Ask whether the fee is a flat number or a percentage that quietly rises every time you approve more budget. Ask who actually works your account day to day, a named senior specialist or a rotating junior team, and what the escalation path looks like if something needs attention fast. An agency built for mid-market accounts should answer all four without hesitation.
No. Our fee is not a share of your ad budget, so raising spend does not raise it. The Platform plan stays at $1,000 USD a month, and any Performance plan fee follows results under terms agreed in your proposal. We never take a markup on the ad spend itself.
Honest timelines: SEO rankings typically start moving in 3–4 months, and meaningful increases in qualified leads usually take 6–8 months as rankings and authority build. Google Ads has a faster feedback loop, with real signal on cost per lead typically inside the first 4–6 weeks once campaigns are structured correctly. We don't guarantee rankings or results, only the work and the reporting that shows what's happening.
Yes. We build a central reporting rollup across every unit, brand, or location, with the per-unit detail broken out underneath it, so an executive can see the whole picture and a local or divisional manager can still see their own numbers. Account structure, campaigns, and budgets are scoped per unit even when reporting is consolidated.
Your accounts stay yours. Your Google Ads account, GA4 property, Google Tag Manager container, domain and Business Profile all live in accounts you own, with us added as users rather than owners. If we part ways, it's a matter of revoking our access, not migrating your history to a new account. The website and dashboard are part of the SearchPod platform, so those switch off.
Get a marketing plan built for a $5M–$50M company.
A free audit of your accounts, funnel, and current spend, plus clear, written pricing in your custom proposal. No contracts, no percentage-of-spend surprises.