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Get your free proposal See transparent pricingSchools and universities face fiercer competition every cycle. We build data-driven enrollment strategies that attract the right students and turn inquiries into acceptances.
Sample work
2 fictional education brands we designed and built to production standard — click through the real, multi-page sites.
Education
“Programs that change trajectories”
Higher-ed institutional site. Program explorer + admissions.
12 pages · Quiz tool · Open demo →
Education
“Career outcomes, not just curriculum”
Online bootcamp / pro cert. Outcome-led landing pages.
8 pages · Calculator tool · Open demo →
The Funnel
Every prospective student follows a journey. We meet them at each stage with the right message, on the right channel, at the right time.
01
Prospective students discover your institution through SEO, paid media, and social campaigns tailored to education audiences. We target program-specific keywords and demographics to reach the right students at the right time.
02
Engaging content, virtual campus tours, and multi-platform retargeting nurture curiosity and keep your programs top-of-mind during the critical research and comparison phase.
03
Frictionless landing pages, persuasive student testimonials, and smart form design turn casual interest into completed applications. We reduce drop-off at every step of the process.
04
Automated email sequences, personalized follow-ups, and deadline reminders convert accepted students into enrolled ones. We close the gap between acceptance and deposit.
Channels
Capture high-intent searches like “nursing programs near me” with targeted Google Ads that drive qualified applications.
Blog posts, guides, and comparison content that rank for program-related queries and build institutional authority.
Platform-specific strategies for reaching Gen Z, adult learners, and parents across Instagram, TikTok, and LinkedIn.
Automated nurture sequences from first inquiry to enrollment deposit, with personalized content for each stage.
Webinar and virtual open house promotion that generates qualified prospects and builds personal connections at scale.
Multi-platform retargeting that keeps your institution top-of-mind while prospects compare programs and make decisions.
Results
Higher Education · Full Funnel
Our approach combines paid search, content marketing, and automated nurture sequences to build a structured enrollment pipeline — from awareness through application.
How To Choose
Not every agency understands enrollment. Here is what to check before you sign anything.
01 · Ask to see it
A prospective student's decision stretches over weeks or months, moves through an admissions office, and ends in a deposit, not a checkout page. That funnel is different from retail or local services. Ask any agency you are considering to show a real campaign built for a school, college, or program, not a slide of unrelated client logos. If they cannot point to actual enrollment work, they are learning on your budget.
02 · Know the split
Some agencies quietly keep part of your ad budget on top of their management fee, so you never really know how much of your money reaches Google. Ask exactly what goes to media and what goes to the agency. Our management fee is a flat 10% of your ad budget, with a $600 per month minimum, and your full ad budget goes to Google with no markup.
03 · Cycles shift fast
Application volume moves with demographics, deadlines, and competition from other schools, sometimes from one cycle to the next. A 12-month contract locks you in even if a campaign underperforms mid-cycle. Work with an agency that has to earn your business every month. We run month-to-month, with a 30-day guarantee. If the first 30 days do not show real work and real results, that month is free.
04 · Beyond clicks
Impressions and click-through rates do not fill a classroom. What matters is cost per application and cost per enrolled student. Ask to see a sample report before you sign, and make sure it ties back to real admissions numbers instead of vanity metrics dressed up as progress.
05 · Protect your history
Some agencies build your Google Ads account, tracking pixel, and analytics under their own login. If you switch agencies later, you can lose years of enrollment-season data that helps predict next year's demand. Make sure every account is created in your institution's name from day one, so the history stays yours no matter who manages it.
Pricing
Every plan is month-to-month with no long-term contracts and no setup fees. If the first 30 days do not show real work and real results, that month is free.
Management is a flat 10% of your monthly ad budget, with a $600 per month minimum. Your ad budget goes to Google in full. We never mark it up. Full pricing details at /google-ads.
SEO is $50 per page per month, with a 10-page minimum, so plans start around $500 per month. Pages can cover programs, campuses, or departments, whatever prospective students are actually searching for. Full pricing details at /seo.
Custom websites are one-time projects, not subscriptions, priced from $1,500 to $20,000 or more depending on scope. No setup fees. See sample builds at /websites.
FAQ
We work with universities, community colleges, trade and vocational schools, K–12 private schools, and online learning platforms. Each institution type has unique enrollment dynamics, and we build strategies that match. Whether you’re competing for traditional freshmen or adult learners returning to education, our approach is tailored.
We align campaign intensity with your enrollment windows — ramping spend and creative output during peak application periods and shifting to brand-building and nurture campaigns during off-seasons. Our campaign calendars are built 6 months in advance so nothing gets missed.
Absolutely. We build dedicated campaigns for each program with unique landing pages, audience targeting, and budget allocation. This means your nursing program and your business school each get the focused attention they need, with independent tracking and optimization.
Yes. We’ve run geo-targeted campaigns across multiple countries with multilingual landing pages, culturally relevant creative, and timezone-aware email sequences. We also integrate with CRM platforms that handle international applicant workflows.
Weekly performance dashboards that track applications, cost per application, and funnel conversion rates. Monthly strategic reviews align results to enrollment milestones and identify optimization opportunities. Every metric ties back to actual enrollment outcomes, not vanity numbers.
Google Ads management is a flat 10% of your monthly ad budget, with a $600 per month minimum, and your full ad budget goes to Google. SEO is $50 per page per month with a 10-page minimum, so plans start around $500 per month. A custom website is a one-time project, typically $1,500 to $20,000 or more depending on scope. There are no setup fees, and everything runs month-to-month.
Look for an agency that can show real enrollment work, not just case studies from other industries, and that explains pricing in plain numbers instead of a vague retainer. Be cautious of anyone who wants a long-term contract before proving results. A good agency reports on applications and enrollments, not just clicks, and sets up every ad account and analytics property in your institution's name.
No. Our agreements are month-to-month. We also offer a 30-day guarantee: if the first 30 days do not show real work and real results, that month is free. You can leave anytime after that with no penalty.
No. There are no setup fees on Google Ads management, SEO, or website projects. You pay the management fee or the project price and that is it.
Let’s build a strategy that fills classrooms and strengthens your institution’s future.
No commitment required. Free strategy session.